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Coordinating Comic-Con

Christopher D'Lando helps plan a massive event that celebrates pop culture

By Jennifer Marino Walters
From the October/November 2022 Issue

Learning Objective: Students will create a budget using expenses related to hosting an event.

Lexile: 920L; 710L

Lev Radin/Sipa USA via AP Images (Beta Ray Bill); Charles Sykes/Invision/AP Images (Nightmare Before Christmas)

Fans called cosplayers dress like their favorite pop culture characters.

For four days in October, roughly 250,000 people head to New York City  for one of the most popular conventions in the world—New York Comic Con. At events like this, fans meet celebrities, dress up like comic characters, play games, and much more.

For a huge event, the team that plans it is small—only about 30 people. Christopher D’Lando is one of them.

For four days in October, roughly 250,000 people head to New York City. They’re going to one of the most popular conventions in the world: New York Comic Con. At events like this, fans meet celebrities. They dress up like comic characters. They play games and so much more! It’s a huge event. But the team that plans it is small. It has only about 30 people. Christopher D’Lando is one of them.

Powerful Planning

“It takes a massive amount of work to plan a show of this scale,” says D’Lando. “That’s why our planning for the next year begins the day after the show is over.”

The planning team has many jobs to do. They contact companies such as Marvel, Disney, and Funko to sell them space on the exhibit floor. They recruit celebrities and plan fun activities. They hire security, tech experts, and other event staffers. For D’Lando, it feels like the to-do list never ends.

“It often can feel like we are assembling a puzzle without knowing how many pieces there are or what the shape is,” says D’Lando.

“It takes a massive amount of work to plan a show of this scale,” says D’Lando. “That’s why our planning for the next year begins the day after the show is over.”

The planning team has many jobs to do. They contact companies such as Marvel, Disney, and Funko. They sell them space on the exhibit floor. They recruit celebrities and plan fun activities. They hire security, tech experts, and other event staffers. For D’Lando, it feels like the to-do list never ends. 

“It often can feel like we are assembling a puzzle without knowing how many pieces there are or what the shape is,” says D’Lando.

Courtesy of Chris D'Lando

One of the biggest pieces of that planning puzzle is the event’s budget. A budget is the amount of money available to spend. It totals all the event’s planned expenses, or the money spent on products and services to bring the event to life. A budget is often based on the expected income of the event, or the money that is likely to be made from ticket sales, product purchases, advertising, and more.

The budget for New York Comic Con is a whopping $9.5 million! Planners must be careful to stay within that budget.

D’Lando says he loves his job because no two days are alike. But most of all, he loves the event itself.

“I love New York Comic Con because of the community it creates,” D’Lando says. “It brings people together to celebrate all the geeky stuff they love.”

One of the biggest pieces of that planning puzzle is the event’s budget. A budget is the amount of money available to spend. It totals all the event’s planned expenses. Expenses are money spent on products and services to bring the event to life. A budget is often based on the expected income of the event. Income is money that is likely to be made from ticket sales, product purchases, advertising, and more.

The budget for New York Comic Con is $9.5 million! Planners must be careful to stay within that budget.

D’Lando says he loves his job because no two days are alike. But most of all, he loves the event itself. 

“I love New York Comic Con because of the community it creates,” D’Lando says. “It brings people together to celebrate all the geeky stuff they love.”

Analysis

Answer the following questions on a separate sheet of paper.

Answer the following questions on a separate sheet of paper.

Your budget was $250. Were your total expenses less than your budget?

Your budget was $250. Were your total expenses less than your budget?

When your total income is greater than your total expenses, the difference is called profit. Profit is how much money you made. Did your event make a profit?

When your total income is greater than your total expenses, the difference is called profit. Profit is how much money you made. Did your event make a profit?

If you planned the same event again, how would you budget differently?

If you planned the same event again, how would you budget differently?

video (1)
Activities (6)
Answer Key (1)
video (1)
Activities (6)
Answer Key (1)
Step-by-Step Lesson Plan

1. SPARK ENGAGEMENT.

Before or after reading the article, spark a discussion based on the following questions.

  • What items have you purchased or spent money on?
  • If you don't have enough money to purchase an item, what can you do?
  • Say you wanted to plan a large party. Make a list of the items you would need to buy and their estimated costs. How much would you spend in total?

2. INTRODUCE THE MATH CONCEPT AND VOCABULARY.

  • What are some ways that people receive money? (Possible answers: working for wages; doing chores for an allowance; winning a prize; getting a gift) These are examples of income.
  • What are some ways that people spend money? (Possible answers: buying groceries; paying bills; going to see a movie; buying a game) These are examples of expenses.
  • What would happen if a person's expenses were greater than their income? (Possible answer: The person would not have enough money to pay for everything.)
  • To avoid this problem, people create budgets, which are plans for how money will be earned and spent.
  • Play the math video, "Writing a Budget."

3. WORK THROUGH THE "WHAT TO DO" BOX.

  • How did you calculate the total cost of the superhero masks? (Multiplt $12 x 2 and then $8 x 2. Then add the two products together. So $24 + $16 = $40.)
  • What did the cost of the superhero masks, comic books, and capes have in common? (They each totaled $40.)
  • What were your total expenses? ($145)
  • What was your total income? ($190)

4. REINFORCE WITH MATH PRACTICE.

Have students complete questions 1 through 3 on page 21.

Text-to-Speech